BPIF Cartons makes a Pitch
BPIF’s Carton Conference, held at London’s Business Design Centre, will include the final of a marketing competition that aims to explore how social media channels can benefit the carton industry. The competition, organised in association with The Chartered Institute of Marketing, invited students to submit a ‘Pitch’ which would allow the judges to form a short-list for the final.
In total, nine student groups, all studying marketing, entered with the best four submissions being judged by the audience at October’s Carton Conference. Each group will present their ‘Pitch’ and the audience will vote electronically for the best overall proposal.
Jason Short, part of BPIF Carton’s marketing team, said, “Many of us use social media sites, such as Facebook and Twitter, in our personal lives but they also have a growing value to business. We want to be portrayed as a modern, forward thinking industry so it’s important that we explore the potential of these new media channels. The students who took part have produced some innovative, exciting and well-researched strategies so I’m looking forward to seeing the final result.”
The short-listed teams will provide insights on how carton packaging and social media can interact in order to provide ongoing benefits. Each campaign will attempt to address the need to grow, educate and improve awareness and submit ideas to extend the use of traditional carton board into new markets.
Jason, continued, “The competition has helped to elicit some really bright, fresh ideas. It’s been a real chance for the student’s to enhance their CVs with a real-life brief. The experience has been informative and enjoyable for all participants.”
Each member of the winning team will receive 12 months membership of The Chartered Institute of Marketing (CIM), whilst their institution will be awarded the CIM Shield for a year.
The Carton Conference enjoys a strong link with the easyFairs Packaging Innovations exhibition which immediately follows the conference. This link basically means delegates get two worthwhile events under the same roof at the same time. Anyone wishing to attend can register their details on the website.
In total, nine student groups, all studying marketing, entered with the best four submissions being judged by the audience at October’s Carton Conference. Each group will present their ‘Pitch’ and the audience will vote electronically for the best overall proposal.
Jason Short, part of BPIF Carton’s marketing team, said, “Many of us use social media sites, such as Facebook and Twitter, in our personal lives but they also have a growing value to business. We want to be portrayed as a modern, forward thinking industry so it’s important that we explore the potential of these new media channels. The students who took part have produced some innovative, exciting and well-researched strategies so I’m looking forward to seeing the final result.”
The short-listed teams will provide insights on how carton packaging and social media can interact in order to provide ongoing benefits. Each campaign will attempt to address the need to grow, educate and improve awareness and submit ideas to extend the use of traditional carton board into new markets.
Jason, continued, “The competition has helped to elicit some really bright, fresh ideas. It’s been a real chance for the student’s to enhance their CVs with a real-life brief. The experience has been informative and enjoyable for all participants.”
Each member of the winning team will receive 12 months membership of The Chartered Institute of Marketing (CIM), whilst their institution will be awarded the CIM Shield for a year.
The Carton Conference enjoys a strong link with the easyFairs Packaging Innovations exhibition which immediately follows the conference. This link basically means delegates get two worthwhile events under the same roof at the same time. Anyone wishing to attend can register their details on the website.
Digital Cartons?
The London 2012 Olympics made sure that August was a month focused on speed, achievement and record breaking. The sponsors of BPIF’s Carton Conference, held at London’s Business Design Centre, will ensure that this will be a recurring theme at this October’s event.
Glimpse into the Future
Faraday’s Andrew Revel is the latest high profile speaker to present at October’s Carton Conference which is being organised by BPIF Cartons at London’s Business Design Centre.
Global Brands at Conference
The Carton Conference in October, organised by BPIF Cartons at London’s Business Design Centre, has attracted the attention of some of the world’s largest brand owners as well as leading UK multiple retailers.
BPIF’s Carton Conference Promises a lot more than ‘Just a Minute’
The star speaker at the Carton Conference Gala Dinner in October organised by BPIF Cartons at London’s Business Design Centre, will be the well-known TV and radio personality, Gyles Brandreth.
A colourful carton conference
October’s Carton Conference, organised by the BPIF, promises to be colourful as three of Europe’s leading ink and varnish manufacturers have all signed up to support the event.
WWF, CEO Speaker At Conference
David Nussbaum, will take a leading role at this October’s Carton Conference. Former Chief Executive of Transparency International ('TI') and Finance Director of Oxfam, he will be focusing his speech on the place of packaging in a sustainable world.
Off to a flying start…
The Carton Conference 2012 has got off to a flying start with enthusiastic support from the same key companies who were ‘Gold’ supporters at the event in 2008.
